Greenwashing...how to spot it and avoid it
They brag about it in magazines, billboards and television. Everyone's "going green". While many "green" claims are authentic, faulty claims mislead (green-wash) the consumer.
Steve Roberts, Managing Director at EnviroMedia Social Marketing, will explain "greenwashing" and how marketing professionals can respond. You will also learn:
Why green messages proliferate the market
Insights into the "green" consumer
How to spot and avoid "greenwashing"
Speaker: Steve Roberts, Managing Director at EnviroMedia Social Marketing
Speaker Bio: Steve Roberts has more than a decade of marketing and strategic expertise in issues related to public health and the environment. As Managing Director for EnviroMedia Social Marketing, Roberts has led:
The statewide program for tobacco prevention has yielded a 32 percent decrease in youth tobacco use.
Don't Mess with Texas litter prevention campaign has seen a 33 percent decrease in roadside litter since 2002.
EnviroMedia helped Green Mountain Energy Company registere a 70 percent increase in sales of renewable energy.
Roberts also worked closely with Dell, Inc. to strategically guide the development of a globally sustainable brand as well as a successful nationwide computer-recycling program. His latest venture is with Green Canary Sustainability Consulting, providing strategic advice to companies who want to go green.
Roberts has also been instrumental in the development of the Greenwashing Index - a joint project he spearheaded with the University of Oregon to provide a public education forum for discussing greenwashing. The site allows visitors to post and rate ads using simple criteria to help them decide if green marketing claims are misleading or untrue.
Roberts earned his B.A. in Spanish and History at Northwestern University, and his master's degree in Latin American History at The University of Texas at Austin.
Location: Cool River Cafe 4001 Parmer Lane Austin, TX 78727
Prices:
Members with RSVP $25.00
Non-members with RSVP $40.00
Student members with RSVP $25.00
Members without RSVP $35.00
Non-members without RSVP $50.00
Student members without RSVP $35.00
Register: http://guest.cvent.com/i.aspx?4W,M3,f3f6f548-54c9-490e-b7ce-58c70b251bf1